Northlake Mall
PRODUCER: John Wolfslayer
LOCATION: Charlotte, NC
CLIENT: Taubman Company
EVENT: 4-day Grand Opening
DATE: September 2005
The Challenge. Create a unique and engaging schedule of non-stop events, activities and entertainment over the course of 4 days and 40 hours, throughout a multi-level 415,000 square foot event space for an estimated attendance of more than 200,000 people of all ages. A logistical nightmare? To some YES, to our team of highly trained event professionals, NO PROBLEM!
The Grand Opening of North Lake Mall presented a highly unusual amount of logistical challenges ranging from the massive scheduling of more than 100 entertainers including their transportation, lodging, and performance’s to things like parking, dressing rooms, power, volume concerns and a facility under construction.
The 4-day Grand Opening of the NorthLake Mall was a year in the making. When the dust settled the event was a massive success and won multiple ISES awards for design and logistical achievements.
